Build precise SFMC segments with an AI copilot and visual query builder. Describe who you want to reach. See the segment form in real time. Execute directly to Marketing Cloud.
A complete segmentation workbench that understands your SFMC data model and turns natural language into production queries.
Describe your audience in plain English. The copilot generates structured segment definitions, suggests join paths, and validates against your data model.
Drag fields, set conditions, preview results. Every element is editable — click to modify, drag to reorder. No SQL required, but full SQL visibility when you want it.
Automatic discovery of your data extensions, field types, join relationships, and shared enterprise DEs. The system knows which tables relate and how.
Execute directly to SFMC from the builder. Real-time progress tracking, result previews, row counts, and automatic target DE management.
Real-time validation catches ENT prefix errors, missing subscriber keys, system data view retention limits, and schema mismatches before you execute.
See estimated audience sizes update in real time as you build conditions. Calculate exact counts on demand without executing the full query.
Type a natural language description of who you want to reach. The AI copilot interprets your intent against your SFMC data model.
The AI populates the visual builder with source tables, join paths, filter conditions, and output fields. Adjust anything by clicking, dragging, or typing.
Query health checks run continuously. See your estimated audience count update in real time. Preview the generated SQL if you want full visibility.
One click sends the query to Marketing Cloud. Track progress in real time: creating query, queued, processing, complete. Results land in your target data extension.
Start with AI and refine visually, or build from scratch with the drag-and-drop query builder. Both modes share the same underlying segment model.
Tell the AI what you need in plain language. It reads your data model, picks the right tables, sets up joins, and builds filter conditions. Iterate with follow-up prompts to refine.
Browse your data extensions, drag fields into conditions, set operators and values. The three-panel layout gives you a data palette, segment canvas, and intelligence panel all at once.